Monday, 25 August 2014

#BLOGGERBAZAARBERLIN

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

This weekend, Berlin-based bloggers and fashionistas alike flocked to cool cultural venue STATION Berlin, to take part in the latest Blogger Bazaar. Having previously graced Munich, Hamburg, Berlin and Frankfurt, the much-hyped event returned to the German capital for a summer party style bash. 

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

Hatched with the intent of "bringing together bloggers, people and brands", the Blogger Bazaar was a neat opportunity to meet a bunch of likeminded folk from the Berlin blogging community, get inspired and snap up some stylish goodies in the process. 

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

STATION's bright industrial interior was thronged with rated fashion/lifestyle bloggers and their stylish stalls, as well as a resident DJ and free refreshments courtesy of Vitamin Water, Häägen-Dazs and Ciroc vodka. 

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

Super modish Bonnie Strange of THE SHIT SHOP, Claudia Zakrocki of cloudycloudyCATS & DOGS' Ricarda Schernus, Modeschopf and the This Is Jane Wayne crew (to name a few) were all present, selling their top-pick products at majorly discounted prices. Granted, much of their wares were most likely freebies to begin with - a clever wheeze - but it was still a smart means of minimising waste and simultaneously nabbing a beauty bargain or two. Brand new Chanel nail polish for 1€, you say? And the complimentary tote goodie bags were a pleasant little addition too.

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

Material haul aside, the well-orchestrated fashion function offered - above anything else - a welcome chance to connect and communicate with the Berlin blogosphere in an offline context; the digital domain is a great platform, but we've gotta remember to keep it "real" every now and then too.

#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance
#BLOGGERBAZAARBERLIN // It's Brogues © Brogues Cozens-McNeelance

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